Abstract:
This project focuses on aiding traditional fishing, which has been the main economical resource of
the area for a long time, and combining tourism with it, in order to sustainably take advantage of the
region’s natural, cultural and fishing resources and to create a new type of work- and lifestyle:
traditional fishing as a form of experimental tourism.
The first chapter contains a general description of the physical, social, economical and cultural
features of the location to outline its potentials and limits. Then there is an analysis of its touristic
system as to static and dynamic elements. The third section is a diagnosis about the destination’s
environmental impact matrix, load capacity and SWOT. The last part contains a proposal for the
touristic product of Puerto Conchero, pointing out its touristic attractions and possible ways of
promoting the destination.