Abstract:
The reality we live today shows that the quality of food is the main concern for consumers and customers, as
they require more detailed information about the food they purchase; and therefore, its nature, systems and
production processes, culinary traditions, and everything that highlight their characteristics and origins, achieve
greater relevance among them. Situation that drives us to a non too distant future, in which all countries will
establish certificates in order to commercialize food products and beverages according to recognized standards of
quality control. In our territory, there are zones that can be developed as new tourism niches by embracing its
touristic resources which differentiates them from each other, as in the case of Nobol canton from Guayas
province, where Santa Narcisa Jesus’ remains are resting and revered by thousands of believers and devotees
since her beatification in 1992. And being the cuisine of great importance to the new trends in travel and leisure,
strategies are being designed to integrate the Nobol’s restoration service providers into the development of their
business environment. For this reason, it is proposed a system of certification, among other strategies, which
ensure food security of the final product along with what consumers today are demanding while choosing a food
and beverage place; and when assurances that fit into the demanding requirements and characteristics are
provided, they choose these sites.
