Por favor, use este identificador para citar o enlazar este ítem: http://www.dspace.espol.edu.ec/handle/123456789/10071
Título : Proyecto para la introducción en el mercado de galletas congeladas listas para hornear “mr. cookie”
Autor : López Chumaña, Samanta Paulina
Plua García, María José
Vásquez Jaramillo, Aníbal Oswaldo
Palabras clave : GALLETAS CONGELADAS
SABOR CASERO.
Fecha de publicación : 5-may-2010
Resumen : This Project perform an analysis to determine the possibility of making an do research for the creation and acceptance of Frozen ready to bake biscuits “Mr. Cookie” in the city of Guayaquil, on a brief market research on this topic, in which it was demonstrated that there is a product with characteristics similar to our. With this product we want to meet the needs of all people who want prepare homemade cookies with flavour and easy preparation. We will develop the value steps through statistical data, research and polls, which will help us determine the factors and variables involved in the execution of an activity of this sort, thus giving way to structure them in the development of cash flow later by using financial tools, the IRR and Payback, it leads to the estimate of the investment project feasibility and profitability to be achieved with frozen biscuits. This topic is presented in five parts. In the first detailed introduction, the second is done a market survey, en the third section presents the marketing study, the fourth the organizational study, and the final section evaluates the project through a financial stud. Finally, we present the conclusions and recommendations obtained based on the results of the studies described above.
URI : http://www.dspace.espol.edu.ec/handle/123456789/10071
Aparece en las colecciones: Artículos de Tesis de Grado - FCSH

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