Proyecto de inversión para la creación de una empresa dedicada a la fabricación de exhibidores de productos en la ciudad de Guayaquil

Abstract

This article is about to inform in relation to project of investigation into the manufacture of Exhibitors of Products with cold and hot integrated systems, which was made by the desire to satisfy a demand that is not being totally covered. We propose the creation of a company called "EXPRO Exhibitors of Products”, which it will manufacture equipment for storage of products, for which it has strong grounds to justify the project, being a major Target as it has a broad segment in regard to businesses, both large and small as schools includes bars, racks located in both formal and informal events, bakeries, restaurants, supermarkets, mini shops, and other simila businesses. Another proof is that in the existing market is to impose a brand, taking advantage of the existence of potential customers not satisfied by suppliers that are engaged in this industry as some teams are of low quality, low yield and without warranty, and this is how the company intends to penetrate the market: providing diversity in materials, colors and sizes, and so stand out among the existing