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Título : | Creación de la cafetería temática coffee book |
Autor : | Herrera Moreira, José Ibarra Triviño, Karen Viviana Otero Ochoa, Gabriela Lisbeth Martín Moreno, Olga |
Palabras clave : | CAFÉ ESCRITORES ECUATORIANOS AMBIENTE ACOGEDOR CAFETERÍAS TRADICIONALES CONSUMIDORES TARGET BEBIDAS POSTRES INDUSTRIA ALIMENTICIA |
Fecha de publicación : | 2-sep-2010 |
Resumen : | The following grade project look for measure the feasibility of introducing a new brand of Coffee Bar "Coffee- Book" in the Ecuadorian market, starting by Guayaquil city, through studies to know the people’s preferences, which would be our market goal. Coffee-Book will be a different proposal in comparison to the current coffees because it will offer a warm and friendly atmosphere that will resemble to a home’s living room, where the customers could get enjoy with a good book or simply have a usual friends’ talk accompanied by an excellent and delicious menu as if they were in the comfort of their homes. In addition to the usual services, Coffee-Book will also offers its installations for business purposes such as meeting that could be developed in an environment that combines the informality of a Coffee Bar and the flavor of a good cup of coffee with a high quality service. |
URI : | http://www.dspace.espol.edu.ec/handle/123456789/11913 |
Aparece en las colecciones: | Artículos de Tesis de Grado - FCSH |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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Creación de la Cafeteria Temática Coffee Book.pdf | 237 kB | Adobe PDF | Visualizar/Abrir |
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