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http://www.dspace.espol.edu.ec/handle/123456789/24181| Título : | Public relations as a source to improve public services in Santa Elena Peninsula |
| Autor : | Flor Páez, Hilda, directora Rodríguez Del Pezo, Fanny Cecibel |
| Palabras clave : | Public Relation Customer Service Institutions |
| Fecha de publicación : | 2011 |
| Editorial : | ESPOL. EDCOM. |
| Citación : | Rodríguez Del Pezo, F. (2011). Public relations as a source to improve public services in Santa Elena Peninsula. [Tesis de pregrado, Escuela Superior Politécnica del Litoral]. http://www.dspace.espol.edu.ec/handle/123456789/24181 |
| Resumen : | This project contains important information about Public Relations (PR) applied and benefits for institutions when adopting it. On each one of the chapters, I am including an analysis of themes that involve different aspects of this field, such as the importance of applying PR on institutions, what PR are, and its importance on business, corporative image, functions, objectives, advantages, disadvantages. I am also including nine qualities of excellent leadership in PR, and the ten commandments of public relations management. |
| URI : | http://www.dspace.espol.edu.ec/handle/123456789/24181 |
| Aparece en las colecciones: | Tesis de Grado - EDCOM |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Informe Graduación Fanny Rodriguez Del Pezo.pdf | Tesis | 1.21 MB | Adobe PDF | Visualizar/Abrir |
| Informe Graduación Fanny Rodriguez Del Pezo.doc | 4.96 MB | Microsoft Word | Visualizar/Abrir |
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