Reposicionamiento de la marca profits consulting group en la ciudad de Guayaquil

Abstract

This project is based on applying of advanced techniques of marketing and marks to develop and to reposition in the market the Profits Consulting Group Mark, giving us an innovative idea that allows the creation of lines of services that can involve added values additional that make stronger this repositioning. Profits Consulting Group is a consulting group formed in 2008, residing in Guayaquil but where their main channels of sales are the big and medians companies. This consultant had been developed with the Profits and Business Research mark for five years, it means since 2003 but like an investigator of market, for that reason come up the idea to reposition the mark with a change of image because marketing managers didn’t only required of that service, they required a portfolio more specialized that allows them to solve their precise problems. The project is going to develop to local level, it means in Guayaquil City, knowing that Profits Consulting Group is within the existing consultants in the market but not well-known yet either preferred by the clients, for this make the repositioning and to increase range of services will serve to arrive at potential clients and place in their minds. Through the different strategies raised after to have realized the appropriate analyses and investigations, contributing to that the consulting group be different of the competition and increases its volume of sales and therefore to catch new clients