Proyecto de comercialización del café de habas (café organico), actuando como intermediarío, para el consumo local en la ciudad de Guayaquil y como una opción de exportacion

Abstract

This research project is of paramount importance in the market because in our country and the province of Guayas in the level of coffee consumption is high because it is planned to market a new product highly consumable, easy entry and positioning in the market as "coffee beans" also seeks to improve the development of our city to expand the economy, identify sources of work, improving the quality of life for families. It is of interest and acceptance since it’s intermediary in the steps we take to market. That is why we published a drink with a healthy and natural product produced in an organic way, without additives or components in the first instance, and for this, besides making our fabulous recipes, we offer a real product that reflects the nobility and purity the essence of organic coffee beans prepared with selected dry beans and place in our national territory with the highest quality and level of satisfaction, which we called COFFEENATT. Fatigue syndrome is the wrong end of the century as men and women now play a unique role within and outside the home, as professionals and as parents. Therefore, you would not like to make a delicious cup of coffee at the end of a good lunch or at the end of the evening at a reunion of friends, running the risk that the excessive consumption of a cup of coffee (to stay awake) can disrupt and damage our nervous system which is produced by caffeine. Now we can enjoy a delicious and energizing drink is "Coffee Beans" with properties and nutritional benefits to our body because it is a product 100% organic and natural that we will enjoy a delicious cup of coffee without damaging or altering our health.