Desarrollo de una plataforma virtual de consultoría para lograr objetivos operativos de MYPEs guayaquileñas

Abstract

CONDITION FOR PUBLICATION OF PROJECT. project focuses on the development of a virtual consulting platform for micro and small enterprises (MSEs) in Guayaquil, whose purpose is to strengthen strategic control through the evaluation of operational objectives and the use of key performance indicators (KPIs). The underlying hypothesis suggests that digital tools, when adapted to the specific reality of each organization, facilitate the alignment between objectives and indicators, thus enabling greater managerial control and data-driven decision-making. The justification lies in the absence of formal monitoring mechanisms and the limited level of digital adaptation, which consequently undermines the competitiveness of this sector. For its development, a market study with a qualitative approach was conducted, employing semi-structured interviews with ten MSEs and content analysis with coding, which guided the design of the proposal. Based on this information, a prototype was created with modules for diagnosis, objectives, KPIs, recommendations, and monitoring. The results demonstrated that, when validated with a real company, the system was perceived as intuitive, useful, and easy to implement, thereby supporting its viability. In conclusion, the platform constitutes an applicable and scalable tool, capable of transforming empirical management into a strategic process supported by data. Keywords: strategic control, KPIs, business digitalization, sustainability