Diseño de interfaz de usuario para una app enfocada al ingreso a universidades privadas mediante gamificación

Abstract

Among the most common problems in educational apps aimed at children and young people is the lack of an attractive visual design focused on the target audience, a section that is often overlooked. The objective of this research is to understand the preferences of young people and offer an alternative visual interface focused on gamification for an application that aims to facilitate access to universities for third-year high school students. To this end, a survey was conducted among the aforementioned students and validation interviews were conducted with experts in the field. The research is qualitative, quantitative, and descriptive. Various online scientific articles and academic databases were consulted for the literature analysis. The sample was non-probabilistic; the volunteer participants were 21 third-year high school students from the El Ateneo Educational Unit. Katherine Naranjo, Director of the Graphic Design Department at the Catholic University of Santiago de Guayaquil, and Edgar Jiménez, Coordinator of the Product Design program at ESPOL, located in the province of Guayas, Guayaquil. The results of the study showed that students are more attracted to better visual design in educational apps, which in turn facilitates their loyalty. As visual design is just as important a component as content, it is clear that good visual design not only provides an element of distinction and quality, but also demonstrates an intention to create a project truly tailored to its target audience. Keywords: Interface, Visual design, education, app, users